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A modern man never stops learning. Changing and adapting to new things, technologies, styles and skills. He prioritises wellbeing, integrity and common values.

He understands that everyone wants to feel good in their own skin.  We understand the modern man and more importantly, we understand his needs.

Daimon Barber champions men who have their own style, helping to achieve the best version of YOU.

For those that want to use the most innovative products that are plant based and science led, with sustainability at the heart. A range of products that really work, supported by testing, trials and a fast growing following of happy customers.

We work with UK based companies to ethically source the best ingredients, from the best suppliers and to ensure we have a fully trackable supply chain.

Welcome to NOW. #TheModernMan